Welche Fragen haben Projektinitiatoren
Using Goteo for your projects enables you to have access to a new model of cofunding distributed collaboration through the network. We invite you to publicise your project and share it with a community of people who, like yourself, are interested in open and free projects which offer new opportunities for the constant improvement of society and benefit the commons.

Also, through Goteo you can:

  • Give visibility to your projects, ensuring that the community participates right from the start, bringing their collective knowledge to it.
  • Receive advice to improve the public communication of your projects: adapting them to the free and open philosophy, or to think about appropriate collective returns.
  • Have access to specific social media tools and post content to spread your work through the Internet.
  • Form part of a specialised social network, with local impact and international reach from which numerous synergies and possibilities can emerge.
Goteo can be used by any person or organisation which is searching for funding or collaboration for a project designed, produced and/or distributed in terms of free and open parameters.

There is only one indispensable requirement: you must be over 18 (if this is not the case, your project can be presented by your tutor or legal representative).

(Even though holding a bank account in Spain is no longer indispensable, if your bank account is outside Spain you must take into account the variations of income due to the currency exchange rate - if this is the case -, and the spike in service charges for international transactions, which you must cover yourself).

The process consists of four differentiated phases, which every project must go through:

  1. Sign-up and detailed description
  2. Selection and, in the case of being accepted, revision
  3. Publication and two rounds of co-financing (40+40 days)
  4. Communication of results and rewards
Firstly you have to register your project, filling in the form you will access from the "Create Project" section. This is a detailed description of the project and aims, of yourself or the project promotors, the minimum and optimum sums of money required, as well as collaborations needed. Also you need to include work phases, tasks and time-frame, taking into account work related to the specific management and production of the collective returns and individual rewards you propose.

To help you in this phase, Goteo has an assistant to guide you through the whole process, explaining the importance of the decisions you need to take at each step and the type of information to provide.

You must provide a budget that is as detailed as possible. The more transparency, the more trust you will inspire in your potential co-financiers.

When elaborating the budget, we have the following recommendations:

  • Break-down diligently the fees (yours, and those of your collaborators), material costs, sub-contracts, etc. Be careful with budget planning, since the amount of money you ask for cannot be modified once you have started the crowdfunding campaign.
  • Take into account the costs derived from management and production of the collective and individual rewards (many crowdfunding projects get in trouble for not having foreseen this issue well enough).
  • Don't forget to consider the current commissions: 4% in terms of services provided by Goteo, and an average of 2% in terms of service charges, be that through bank transfer or Paypal.
Goteo segments the cofunding campaign of a project into two rounds of 40 days each. For this reason, when making a budget, it's necessary to divide it specifying a minimum and an optimum:

  • The minimum budget is the capital necessary to develop the initial, critical and indispensable parts to start the project rolling.
  • The optimum budget is for the additional parts of the project, which improve or refine it (increase production, translate to different languages, offer it in different mediums etc).
This is one of the differences with other platforms and dynamics of crowdfunding that we studied when designing Goteo. We believe that is possible and necessary to go further with the relationship between micro-financers and project promotors, and that a system based on trust and transparent results could permit posterior funding rounds once significant advances had been reached in projects.
These limits are tentative and there may be exceptions, since they will be better determined with more accumulated experience:

  • The minimum amount in order for a project to be published on Goteo is around 3.000€. For smaller projects, we understand that, generally, it might not be worth the effort to maintain a funding campaign of up to 80days, or to dedicate enough resources to sustainably generate the collective reward of value for the community. Nevertheless, each project is a world unto itself, and must be analysed in detail regarding the possibility of covering its minimum costs.
  • There is no upper limit, but the person or people who lead the project must gauge their capacity for management and response carefully. Also, we need to be realistic and understand that the crowdfunding process though Goteo will develop progressively, gradually generating a community and a climate of trust which will allow us to engage with larger projects.
Collective returns, as something complementary to individual rewards are really the main point of Goteo which pursues the social profitability of the investments made via the platform.

It's about the development of common good through the creation of rewards oriented to the commons, which permit the reuse, remixing, new uses and values from what has been created. At the same time as seeking the viability of the projects for the promotors, Goteo also looks for the best possible benefit for the community with the objective of creating social capital and that other people can create opportunities, products and and economically sustainable services derived from the projects.

The collective returns can be very diverse: share knowledge and free access to source code; derivative resources or services; training through didactic manuals, workshops and/or via Internet; rough materials, files and digitizable content (e.g. a template/pattern, a design, methodology or programme) that can be replicated, reused, remixed etc.

Opening up the projects, making them accessible, generating useful and valuable collective rewards for the community involves effort, resources, and extra time. This is why you should bear this in mind when planning and budgeting your project.

The way to formalise the collective rewards depends on the nature of each project. If it is code, we recommend repositories such as Github. If it is the case of documents, you can share the drafts and alpha versions on a wiki or an online publishing service, or upload them via FTP to some server where they can be downloaded. If it is a video, we recommend publishing it on Vimeo or YouTube.

In general, when considering online places to work or host content related to your project, choose platforms that are as accessible and open as possible, in order to maximise their promotion and coherence with the commons. If, instead of digital (online) rewards, it is a case of physical (offline) ones, think about public spaces and try to apply the same principles of openness and accessibility.

Individual rewards can be offered (or not, in Goteo they aren't obligatory) by the project promotors to cofunders in exchange for their financial contributions. They can be important to achieve the participation of the highest number and variety of cofunders possible.

These rewards can be tangible (an object related to the project, a publication, a t-shirt etc.) or intangible (appearing in project credits or other high visibility spaces in the project, "premium" or advance access to contents, specially adapted services, participation in the production, private passes, invitations to parties and presentations, a share in the ownership of the project and possible benefits etc.)

The rewards should be attractive, exclusive and original and there should be possibilities both for the small cofunder and those people or organisations who can give more. We recommend not offering too many levels of contribution and ensuring that they are clearly differentiated and scaled to facilitate the decision of the cofunder.

Rewards must be attractive for those that co-finance an initiative (e.g. access to something exclusive, or as an advantage, as indicated in the previous answer), but you must measure them well, and promise goods or services that you can offer without compromising the production capacity of your project. It is very important to bear in mind the economic resources and costs involved in their production, shipping, etc., so that we they can be incorporated in the minimum contribution you will ask for in order to proceed with the project.

In the project's sign-up formulaire, you will be able to set and define in detail the contributions related to each reward, their typology and how many units of each are offered to co-financiers. Later, when the project has achieved its funding objective, in the platform you will have access to a series of tools in order to manage shipping and make effective the individual rewards you have committed to.

In Goteo, apart from monetary contributions it is possible to ask for additional collaboration to develop your project, ranging from concrete abilities from 3rd parties (translators, testers, advisers etc.) to the loaning of material resources (transport, equipment etc.) and use of infrastructure (venus and other spaces etc.)

The collaboration is requested when registering the project but can be changed, and new requests can be made, throughout the campaign process. Think on that among your cofunders there are real talents and agents willing to accompany the project, so you need to value equally people that help you financially and those who collaborate as volunteers.

Never lose sight of the community - it is the motor behind Goteo. Every drop counts! Try to integrate collaborators in the growth process, thinking about possible collective returns, individual rewards or even shares that hadn't been initially foreseen.